JJJJound Introduces Its New Balance 990v3 "Brown/Black" Offering

The Montreal-based imprint employs an earthy arrangement to the lifestyle silhouette.

Footwear
12,077 Hypes 3 Comments

Anytime JJJJound embarks on a new collaborative footwear journey, you can always expect the brand to apply its signature elegant and minimal design language. This month, the Montreal-based entity is reuniting with New Balance to drop another sleek 990v3 team-up. This marks the sixth iteration that the duo has worked on together, and it serves as a follow-up to the “Olive” 990v3 that dropped back in February of this year.

JJJJound leans on an earthy ensemble for its design for this forthcoming installment. Mesh underlays and the buttery suede overlays across the mid-foot, rear end, and the front are fashioned with a muted brown hue. Sitting adjacent to this are solid black notes which cover the laces, tongues, interior lining, piping and the side N logos. Branding is present through the usual “990” hits that appear on the lateral heels as well as the spines which are fitted with “JJJJound” spell-outs, and New Balance emblems. Bright white branding from the Canada brand also shows face on the insoles.

View the official lookbook images in the gallery above and mark your calendars for a May 12 release via JJJJound. Retail will be $250 USD.

Elsewhere in the footwear realm, New Balance paid tribute to Flimby to in honor of the 40th Anniversary of Made in U.K.

Read Full Article

What to Read Next

JJJJound Teases an "Olive/Black" New Balance 990v3
Footwear

JJJJound Teases an "Olive/Black" New Balance 990v3

A new iteration for Spring/Summer 2022.

JJJJound Announces Its New Balance 990V3 MADE "Olive" Collaboration
Footwear

JJJJound Announces Its New Balance 990V3 MADE "Olive" Collaboration

The Montreal-based imprint’s second 990V3 team-up comes with bears minimal branding and creamy laces.

JJJJound Teases Collaborative New Balance 990v3 in "Green"
Footwear

JJJJound Teases Collaborative New Balance 990v3 in "Green"

Following highly-coveted “Grey” and “Navy” pairs.


DTLR and New Balance Reconvene for a 990v3 "Miami Drive" Collaboration
Footwear

DTLR and New Balance Reconvene for a 990v3 "Miami Drive" Collaboration

Teal, pink and orange accents encapsulate the essence of South Beach.

A$AP Rocky Drops New Track "D.M.B." With Video Featuring Rihanna
Music

A$AP Rocky Drops New Track "D.M.B." With Video Featuring Rihanna

In the visual, Rocky poses the big question — “Marry Me?” — on his grill.

Le Corbusier's Unité d’Habitation Plays Host to Design Exhibition
Design

Le Corbusier's Unité d’Habitation Plays Host to Design Exhibition

Featuring works from the likes of Rick Owens, Paul Matter and Roxane Lahidji.

“Resistance” Is a New Art Auction Benefitting Ukraine
Art

“Resistance” Is a New Art Auction Benefitting Ukraine

Featuring a list of art and ephemera from Kim Gordon, Michael Mann, Grimes, Aaron Jupin, Atiba Jefferson and more.

World Record $1.65M USD Paid For Vintage Cartier Crash
Watches

World Record $1.65M USD Paid For Vintage Cartier Crash

Prices for vintage Cartier continue to climb.

Eddie Bauer x Christopher Bevans Illustrates the Passion for Outdoors
Fashion

Eddie Bauer x Christopher Bevans Illustrates the Passion for Outdoors

Featuring outerwear, hoodies, cargo pants and more.


Harvey Nichols Amp Up Footwear Range with High Fashion Sneakers
Footwear 

Harvey Nichols Amp Up Footwear Range with High Fashion Sneakers

Presented by Harvey Nichols
Check out HYPEBEAST’s new season edit here.

Reebok Taps Netflix's 'La Casa De Papel' for Heist-Inspired Footwear Collaboration
Footwear

Reebok Taps Netflix's 'La Casa De Papel' for Heist-Inspired Footwear Collaboration

Reinventing the shoemaker’s Classic Leather, Freestyle Hi, Zig Kinetica II and Club C silhouettes.

Salehe Bembury Reveals Next Crocs Pollex Clog Release Date
Footwear

Salehe Bembury Reveals Next Crocs Pollex Clog Release Date

Featuring three new colorways.

McLaren MSO LAB Unveils Invite-Only Mint of 2,012 P1 and P1 GTR NFTs
NFT

McLaren MSO LAB Unveils Invite-Only Mint of 2,012 P1 and P1 GTR NFTs

Coming in various limited-edition guises with some as rare as a one-off.

The G-STEEL GST-B500 Series Introduces a Slimmer Metal and Carbon Core Case
Watches

The G-STEEL GST-B500 Series Introduces a Slimmer Metal and Carbon Core Case

Presented by G-Shock
A refined, clean iteration of G-SHOCK’s most iconic silhouettes.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.