Maison Margiela and Reebok Add Three Models to Their "Memory Of" Collection

The French luxury house crafts elevated iterations of the Instapump Fury, Question Mid and the Zig 3D Storm.

Footwear
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adidas joining forces with Prada back in 2019 spawned a whole new era of sportswear companies linking up with luxury houses to produce collaborative products. In response to this, Reebok hopped on the train and aligned with Parisian designer imprint Maison Margiela to fuse two of their icons with the Instapump Fury and the Tabi Boot back in 2020, and they’ve been consistent partners ever since. This year, the two parties have introduced a “Memory Of” footwear collection, and after releasing the Club C and Classic Leather offerings, the duo is expanding upon this initiative with three silhouettes: the Instapump Fury Memory Of, Question Memory Of, and the Zig 3D Storm
Memory Of

John Galliano — Maison Margiela’s current creative director — reimagines these iconic Reebok models through its signature concept known as the memory of. It leans on the house’s illusionary and figurative design language and is visible through deconstruction. First on the roster is the lifestyle treasure that is the Instapump Fury. The overall shape of the model is kept intact, but Margiela makes a subtle tweak in its construction as the flexible bridges that usually appear on the middle hole of the pump buttons have migrated to the rear. Additionally, the bladder has been beefed up in volume, the foam around the interior heels and toe boxes are now exposed.

Allen Iverson‘s Question Mid Memory Of offering has been spruced up with a more elevated aesthetic yet it looks as if it’s been slightly dissected. Uppers have been crafted with premium tumbled leather uppers, but holes have been punched out where the mid-foot vector logos usually sit as well as on the higher regions of the heel. Lace loops have been skewed to the middle the tongue, and this creates a lacing system that’s reminiscent of gillies. Additionally, the traditional “3” logos that are on the lower heels have been substituted for “22” hits which are symbolic of Margiela’s numeric labels.

Last up in this assemblage is the Zig 3D Storm Memory Of. Uppers of this low-slung iteration have been inverted in an effort to show off the intricate tech details that are found inside. Elements of the shoes that are now more visible include the molded heel padding, printed shell and graphics of the interiors and the perforations of its intertwining tongues. Vector logos on the toes have been made with frayed cotton twill that’s laminated in foil for extra flair while Margiela’s insignia is stitched in.

Each silhouette will come in either black and white colorways, and will release via Reebok and Maison Margiela on May 20 for $400 USD each.

On the hunt for other footwear news? Reebok is bringing back AI’s Answer IV “54 Points” colorway.

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