Honda Unveils Its First Electric SUV, the Prologue

The first EV from the company to be sold in the US.

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Honda has teased its upcoming first electric SUV, the Prologue which is expected to arrive in the American market by 2024.

The Prologue is the first of two cars that Honda is developing with General Motors and will also be the company’s first battery-electric vehicle sold in the U.S. By the time it launches in 2024, the Prologue will kickoff Honda’s commitment to the electric sector. Honda hopes to unveil 30 new EVs by 2030 while also planning to at last sell two million units. In 2027, Honda also wants to begin offering affordable EVs developed in tandem with GM.

While the Prologue will be built on a collaborative EV architecture with GM, its other models will be built on Honda’s E Architecture, set to be announced in 2026. Honda has set a goal to sell 60,000 Prologue SUVs in the U.S. by 2024, 70,000 units in 2025 and 300,000 in 2026. All of these milestones add to its main goal of becoming fully electric by 2040.

So far, Honda’s electric lineup is limited in comparison to other carmakers. It recently discontinued its Clarity EV with only the Honda E available in Japan and Europe. Take a look at the upcoming Prologue above.

In other automotive news, Tesla is finally taking reservations for its Semi Truck.

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Joyce Li
Joyce Li Editor

For over half a decade, Joyce Li has served as an Editor on Hypebeast's global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.

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