BBC Reunites With Reebok for a Zig Kinetica II "Digi-Camo" Collaboration
Drawing inspiration from the quality and functionality of tactical military gear.
Billionaire Boys Club and Reebok kick-started a long-standing partnership back in 2020 with the debut of their collaborative Answer V. Since then, the two have joined hands on a flurry of silhouettes such as the BB4000, Question Lows and the Instapump Fury BOOST, and now their catalog is gearing up to expand with a military-centric Zig Kinetica II “Digi-Camo.”
“The BBC Zig Kinetica II was inspired by the quality and functionality of tactical gear,” said BBC. “We wanted to bring some of those functional elements to this shoe through details such as speed lace hooks , as well as nylon pull tabs at the heel and tongue for ease of accessibility. The Digi-Camo comes from our archives, and we thought it would be the perfect pattern for this utilitarian silhouette.”
Exteriors of the uppers are engineered with a durable mesh and come treated with muted digital camo patterns and wavy white stitchings laid on top. Perforated leather panels that sit towards the rear end are coated with a dusty olive hue, and the heel tabs conceal “Wealth is of the heart and mind, not the pocket” messaging on the interior.
Peep a closer look above and note that these will drop via BBC on May 6, 10am EST, followed by a wider global release through Reebok and select retailers on May 13.
In other news, Mountain Research’s next Reebok Club C Mid II collab features detachable lace guards.
