After sharing its upcoming collaboration with Off-White™ in March, POST ARCHIVE FACTION (PAF) is now gearing up to open its very first flagship store in Seoul, South Korea. Located in Seoul’s Dasan-ro industrial district, the physical retail location is the latest in the development of the South Korean label and a major moment for PAF Creative Director Dongjoon Lim and Designer Sookyo Jeong.
The actual location chosen for the flagship was actually the sewing factory that had been producing POST ARCHIVE FACTION (PAF) garments for the last few years. Renovating the space, PAF hopes to reposition the spirit of the meaningful location under the defiant ethos of the label.
Designed alongside South Korean interior studio, Studio Unravel, the flagship feature clean white walls accented by matching glossy finish floors and dynamic rails on the ceiling. The three rails serve to display garments while creating an intense concentration of the wares. Artist Ericka Cox designed the store’s audio system, a customized speaker system that continues the physical expression of PAF.
Despite the contemporary minimalist design, a conscious effort was made to maintain the vestige of the old factory that occupied the space before, connecting the past and the present, opening the possibility for the future. To celebrate the opening of its flagship, POST ARCHIVE FACTION (PAF) will be releasing a limited quantity of commemorative T-shirts and caps.
Take an inside look at the POST ARCHIVE FACTION (PAF)’s Seoul flagship officially opening its doors May 1.
POST ARCHIVE FACTION (PAF) SEOUL
1F, 30, Dasan-ro 20-gil,
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