Snapchat Announces New AR Shopping Feature 'Dress Up'

Users can virtually try on items using AR-ready assets.

Tech
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Snapchat on Thursday announced a new feature titled “Dress Up,” which will allow users to engage with new AR shopping experiences in a dedicated destination in the app. The new tool, which can be found in the app’s Lens Explorer, streamlines the process of discovering various brands and retailers that offer AR shopping experiences.

Additionally, Snap unveiled new software tools, including its 3D Asset Manager and AR Image Processing technology, that will help businesses create Snap AR content for their product detail pages. In a blog post, the company shared an example of one new lens, which lets users instantly overlay virtual clothing on their body by simply scanning their silhouette.

Snap also revealed its new Camera Kit for AR shopping, which will allow retailers and brands to implement catalog-powered Shopping Lenses into their owned and operated applications so that consumers can try on or visualize products in more interactive ways.

As part of the new updates, Snap announced that Puma is the company’s first global brand partner to utilize the aforementioned technology. Within the partnership, consumers will now be able to virtually try on Puma’s range of sneakers using Snap’s Camera Kit.

In more tech news, Meta has reported a $3 billion USD loss for its virtual and AR division for Q1 2022.

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