Danish label Norse Projects has unveiled the second installment of its OFF-GRID campaign, this time heading to the “Sommerhus.” The collection is inspired on the Danish tradition of leaving the city and spending the summer months at the country’s coast.
While the campaign imagery tells the story of a group of friends on holiday on the Odsherred peninsula, the collection incorporates references to summer through bright colors, lightweight knits and relaxed shirting. The collection also uses a range of materials — ranging from Tencel to Cotton Linen and Organic Twill — to create an all-encompassing wardrobe for the summer months.
Take a look through the “Sommerhus” campaign in the gallery above. The collection is available now from the Norse Projects web store.
For more new releases, Gentle Fullness just debuted its first collection.