Gentle Fullness Uses Vintage References to Find a Sunnier Future

A new label from the team behind Story mfg. and collaborators.

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The team behind U.K.-based label Story mfg. have launched a new project in collaboration with Dan Pacitti and Oshadi Collective titled Gentle Fullness. The new label, which makes its debut with its Spring/Summer 2022 collection, is describes its mission as “exploring fabrics and processes inspired by vintage and old knowledge but reimagined for a sunnier future.”

These inspirations can be seen in the “Charm” jackets — which mix a 1990s military silhouette with 1970s block prints or a mismatched plaid constructions — as well as short sleeve versions of the jackets. Other items such as the “Found” trousers and “Hill” hats come in similar prints.

Rounding out the debut collection are a range of long and short sleeve recycled cotton T-shirts. Graphics used include thermal images, a Gentle Fullness charm bracelet, mollusks and the “Purrrfect” cat.

Gentle Fullness’ first collection is available now from the label’s web store.

In other fashion news, A Kind of Guise recently launched its SS22 editorial.

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