Norse Projects Heads "OFF-GRID" for SS22 Campaign

Celebrating the Danish tradition of Friluftsliv.

Fashion
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Norse Projects has launched its new “OFF-GRID” campaign, showcasing a selection of its innovative and technical gear for Spring/Summer 2022. The campaign celebrates the Danish tradition of Friluftsliv, which translates as Free-Air Living and represents a means of reconnecting with nature.

Showcasing this active lifestyle, the campaign imagery spotlights Norse Projects work with technologies including GORE-TEX, Pertex, Solotex and the temperature-regulating 37.5. All of these materials have been used across a range of innovative outerwear, as well as lightweight shorts, accessories and more. The “OFF-GRID” campaign documents a journey from inner city Copenhagen to the Odsherred peninsula, contrasting Norse Projects’ home city with the countryside around it.

Take a look at the latest Norse Projects campaign in the gallery above. All of the pieces featured are now available from the label’s web store.

In other fashion news, adidas has recruited Peter Saville for a new Manchester United capsule.

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