HYPEBEAST to Host Its First-Ever TikTok Live Sneaker Collaboration
Helen Kirkum and Mr Lee come together to create a one-of-a-kind sneaker.
London-based designer Helen Kirkum is linking up with visual artist Mr Lee for HYPEBEAST’s first-ever TikTok live sneaker collaboration. The event also marks HYPEBEAST’s first live activation on TikTok, and the livestream will see Kirkum and Mr Lee coming together to create a unique new sneaker.
The collaborative sneaker will be handcrafted using Kirkum’s signature aesthetic, with reused sneaker materials used across the silhouette. The one-of-one silhouette will then be customized by Mr Lee live on TikTok, while the two collaborators discuss their unique collaboration in detail.
@hypebeast #Hypebeast: #sneakerhead – LIVE Sneaker Collab with @MR LEE © & @HELEN KIRKUM ♬ original sound – HYPEBEAST
For more information on the livestream sneaker collaboration, visit HYPEBEAST on TikTok, where you can also register for the event. Join us and go LIVE on TikTok this week. Head to the discover page to find out more about how you can get involved in the Fashion LIVE campaign.
