PUMA Celebrates 70th-Anniversary of Frosted Flakes' Tony the Tiger

Featuring Roma and Suede silhouettes.

Footwear
4,215 Hypes 4 Comments

In celebration of the Tony the Tiger mascot’s 70th birthday, PUMA partners with Kellogg’s Frosted Flakes for a two-piece sneaker collection featuring its classic PUMA Suede and Roma silhouettes. The special-edition PUMA Suede is found in hairy orange suede uppers with black tiger stripe details and blue felt co-branded tongue tabs.

Insoles feature vintage ad graphics of Tony the Tiger and sail white hues are featured across its lateral branding and sole units. Inspired by old Frosted Flakes cereal boxes, the Roma incorporates bright blue suede uppers with tiger stripes decorating the lateral logos and fragment graphics printed on the insoles. Rounding out the look are split white/red midsoles and dark gum rubber outsoles. Both collaborative pairs arrive in both adult and kid sizing.

The Frosted Flakes x PUMA Roma “Lapis Blue” and Frosted Flakes x PUMA Suede “Flame Orange” pairs are set to release on December 1 via Puma’s website and select retailers for $75 and $80 USD respectively.

Elsewhere in footwear, Nike Cortez surfaces in “Running Rabbit” illustrations.

Read Full Article

What to Read Next

PUMA Drops 50th-Anniversary Clyde in Three Retro Suede Colorways
Footwear

PUMA Drops 50th-Anniversary Clyde in Three Retro Suede Colorways

The timeless silhouette arrives in red, green and blue tones.

Official Look at the Rhuigi x Puma Suede "B-Boy" In Celebration of 50 Years of Hip-Hop
Footwear

Official Look at the Rhuigi x Puma Suede "B-Boy" In Celebration of 50 Years of Hip-Hop

Arriving at the end of the week.

NYC's Extra Butter and Russ & Daughters Join Forces on 50th-Anniversary PUMA Clyde
Footwear

NYC's Extra Butter and Russ & Daughters Join Forces on 50th-Anniversary PUMA Clyde

Two quintessential Lower East Side outposts celebrate the downtown staple sneaker.


PUMA Celebrates LaMelo Ball's Rookie of the Year Award With the MB.02 "ROTY"
Footwear

PUMA Celebrates LaMelo Ball's Rookie of the Year Award With the MB.02 "ROTY"

Packed with details that nod to Ball’s explosive debut.

Adidas' In-Ball Sensor Confirms Cristiano Ronaldo Didn't Score World Cup "Hair Goal"
Sports

Adidas' In-Ball Sensor Confirms Cristiano Ronaldo Didn't Score World Cup "Hair Goal"

Ball don’t lie.

Twitter Claims "None of Our Policies Have Changed," Reassuring Advertisers as They Continue to Flee
Tech

Twitter Claims "None of Our Policies Have Changed," Reassuring Advertisers as They Continue to Flee

In the company’s first blog post since Musk’s acquisition.

Introducing the Roger Dubuis Excalibur Liu Wei Monotourbillon Timepiece
Watches

Introducing the Roger Dubuis Excalibur Liu Wei Monotourbillon Timepiece

Available in a limited batch of eight pieces.

Okokume for Hypebeans Collaboration Brings the Aura of Cosmic Girl to Tong Chong Street Market
Food & Beverage

Okokume for Hypebeans Collaboration Brings the Aura of Cosmic Girl to Tong Chong Street Market

Hypebeans transforms a coffee caravan with a new interpretation of Okokume’s exclusive “Aura” artwork.

First Trailer for 'Cocaine Bear' Readies Audiences for the Wild True Story
Entertainment

First Trailer for 'Cocaine Bear' Readies Audiences for the Wild True Story

The thriller follows the drug-fueled animal as it goes on a murderous rampage in real-life.


McIntosh Labs and The Grateful Dead Deliver the "Wall of Sound" Capsule
Fashion

McIntosh Labs and The Grateful Dead Deliver the "Wall of Sound" Capsule

Celebrating the most unique traveling concert sound system in history.

LVMH Acquires Jewelry Producer Pedemonte Group
Fashion 

LVMH Acquires Jewelry Producer Pedemonte Group

Joining its other jewelry subsidiaries including Tiffany & Co., Chaumet, FRED, and Bulgari.

Ang Lee Casts Son to Play Bruce Lee in Sony Biopic
Entertainment

Ang Lee Casts Son to Play Bruce Lee in Sony Biopic

Chronicling the martial arts legend’s origins in Hong Kong and Hollywood breakout.

Nobuyoshi Araki Unveils ‘Monstrous Paradise’ Exhibition in Madrid
Art

Nobuyoshi Araki Unveils ‘Monstrous Paradise’ Exhibition in Madrid

Showing until December 14, 2022.

Bad Bunny Is Spotify's Most-Streamed Artist for Third Consecutive Year
Music

Bad Bunny Is Spotify's Most-Streamed Artist for Third Consecutive Year

Also the most streamed artist worldwide.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.