Members-only club Soho House has announced that it’ll be opening a location in Mexico City in early 2023. Following the announcements of clubs in Miami, Stockholm and Bangkok, the reveal of the Mexico City location marks Soho House’s first excursion into Latin America. Located in the city’s Colonia Juárez neighborhood, Soho House Mexico City repurposes a private residence and aims to offer what the company describes as a blend of “historic French influences and baroque heritage,” as seen in the renderings above.
Inside, Soho House Mexico City offers three bar/lounge areas and a standalone restaurant with a courtyard for outdoor dining. Decor, furniture and other embellishments are all either custom-made by local artisans or sourced from Mexico City vintage markets, and over 100 artworks from artists either born, living or trained in Mexico are on display. Outside, Soho House Mexico City boasts a pool with a greenhouse-inspired bar and dining room.
Though Mexico City has long been a buzzy travel destination for art and design fans due to its relative affordability, landmarks like the Frida Kahlo Museum and its melting pot of architectural styles, its popularity as a vacation or extended stay spot for those in creative professions has increased rapidly since 2020. Due to the amplified tourism and occasional full-on migration of the USA’s high-earning — and oft memed/tweeted — creative class to the area plus openings of other outposts like House of Vans, the cultural tide of the Mexican capital city is shifting rapidly, and Soho House is apparently hoping to catch some of that moneyed wave.
You can apply for membership at Soho House Mexico City now, and expect it to open sometime early next year.
Way on the other side of the world, check out the new Tokyo EDITION, Toranomon, designed by legendary architect Kengo Kuma.