Louis Vuitton Drops Vintage Band Merch-Inspired T-Shirt

The Louis Vuittons. You might have heard of them, but they’re quite new to the rock scene, and to spread the word they’ve just dropped a new merch tee. Indeed, the famed French fashion house Louis Vuitton is getting its rock on with the LV Concert Print T-shirt, a piece that plays on vintage band tees and the accompanying graphics that announce a band’s tour.

While we all know that Louis Vuitton is looking for a new frontman, this hasn’t stopped the current creative design team from channeling the late Virgil Abloh‘s highly-referential approach to design. Here, a black top is printed with a white graphic, depicting a crowd attending The Louis Vuittons‘ gig — depicted in typography quintessential of ’80s, ’90s and noughties rock, punk and indie bands who often placed their moniker atop a scratched-out poster effect.

Bringing in Louis Vuitton cues is the bouquet of roses on the stage and, found on the reverse of the neck, the Louis Vuitton-branded neck tag which is made from brown leather.

Take a look at the LV Concert Print T-shirt above, and purchase the piece from Louis Vuitton’s merch stall for £590 GBP (approx. $676 USD).

In other news, New York Yankees and Supreme are back together this season.