Concepts and Reebok Honor Allen Iverson’s ’96 Draft Class With a Question Mid Collaboration
The kicks are accessorized with asymmetrical “9”and “6” heel graphics, co-branded logos and more.
Throughout the 2022 fall season, Reebok has shown no signs of slowing down when it comes to collaborative initiatives. The vector imprint has presented luxury team-ups with Maison Margiela, and a trading card-inspired capsule alongside Panini America, and now it has just announced its next chapter with Concepts. The Boston-based fashion kingpins have linked together once more for a Question Mid installment that pays homage to Allen Iverson and the rest of the talented ‘1996 NBA draft class that had players like Kobe Bryant, Ray Allen, Steve Nash among others.
“Having partnered with Reebok in the past, it’s a full circle moment, but also the biggest to date in our storied history,” said Concepts founder and CEO, Tarek Hassan. “The significance of the Question model goes beyond design. Both Iverson and Reebok took a chance on one another, and Concepts has never taken the easy route.”
In order to fully encapsulate the greatness that came out of that batch of hoopers, Concepts integrated a myriad of special details on the kicks. Red toe boxes speak to the silhouette’s heritage while the uppers come crafted with a multi-colored arrangement of red, blue, green and orange panels. Heightened parts of the heel are graced with co-branded logos while he lower parts split their badges between a “9” on the left shoe and a “6” on the right side to further echo its motif. Additionally, the kicks feature “Concepts” branding on the lace holes and come housed in a box that reads “On June 26, there were thousands of questions around the draft. But only one Answer. Allen Iverson. This is my planet.”
Expect these to launch via Concepts in unisex sizing come October 21.
In other news, peep a closer look at the Reebok Floatride Energy Argus X “Core Black.”
