Nike Celebrates Día de Muertos 2022 With Its "Somos Familia" Collection

Intricate details are tossed onto the Dunk High and Air Force 1 Low to commemorate the November festivities.

Footwear
9,155 Hypes 0 Comments

Fall time marks the beginning of the holiday season, and with October set to conclude in just a few weeks time and the start of November encroaching, Nike is feeling festive with its upcoming footwear launches. Its tradition for the Beaverton-based brand to celebrate Día de Muertos (Day of the Dead in english) with celebratory sneakers, and this year the brand has readied special Dunk High and Air Force 1 Low colorway for its all-new “Somos Familia” capsule.

Those of Mexican descent will traditionally commemorate this holiday with ofrendas — altars that usually host certain offerings and imagery of deceased loved ones to help guide their souls back home. The Dunk Highs in this assemblage are formed with a split design that represents salt and water, both of which are common items that are offered up during the November event. Overlays are done up with “Yellow Ochre” exteriors while the toe boxes and quarters come intricately styled with sun-inspired embroidery. The Swoosh’s Día de Muertos logo gets stamped to the lower lateral heel and insoles for extra flair.

Pivoting over to the Air Force 1 Low now, these kicks are inspired by Pan de Muerto — a traditional dish that is baked during the celebration. It is usually shaped in circular fashion to symbolize the cycle of life and death, and that is why you’ll see repeating circles along the rims of the quarter panels and toe boxes. Other key details include the split-colored Swooshes that feature exposed stitchings, shaggy suede overlays and stark black accents that dress up the sole pieces and top of the heels.

Both pairs are slated to launch via Nike come October 26 for $140 USD a piece.

In other news, a Nike Dunk High “Psychic Purple” colorway has appeared.

Read Full Article

What to Read Next

Nike Officially Announces Its Día de Muertos “Somos Familia” Footwear Collection
Footwear

Nike Officially Announces Its Día de Muertos “Somos Familia” Footwear Collection

The Mexican tradition is honored with special Dunk High, the Air Force 1, Air Max 1 and Air Jordan 1 High Zoom CMFT colorways.

Chopard Heads To Mexico With Día de los Muertos Trio
Watches

Chopard Heads To Mexico With Día de los Muertos Trio

With calavera-inspired engraving and artwork.

Take an Official Look at the Nike Air Force 1 "Somos Familia"
Footwear

Take an Official Look at the Nike Air Force 1 "Somos Familia"

Enhanced by tan suede overlays and pale yellow canvas underpinnings.


Official Look at the Nike Air Max 1 "Somos Familia"
Footwear

Official Look at the Nike Air Max 1 "Somos Familia"

In celebration of Latin Heritage Month.

Ye Is Acquiring Parler, the Self-Proclaimed "Uncancelable" Conservative Social Media Platform
Tech

Ye Is Acquiring Parler, the Self-Proclaimed "Uncancelable" Conservative Social Media Platform

Parler was pulled from the App Store and Google Play in January 2021 for its role in inciting violence — and was just restored to the latter last month.

Fashion East Opens Applications For Its Fall/Winter 2023 Season Showcase
Fashion 

Fashion East Opens Applications For Its Fall/Winter 2023 Season Showcase

Could you be the next Kim Jones, Martine Rose, or Maximilian Davis?

Almine Rech Spotlights Wide Range of Work by Alexander Calder
Art

Almine Rech Spotlights Wide Range of Work by Alexander Calder

On view in Paris until November 12.

Paolo Banchero Joins the Jordan Brand Roster
Sports

Paolo Banchero Joins the Jordan Brand Roster

The first pick of this year’s draft also shares his favorite Air Jordan models.

LOEWE's Sinkhole Obsession Expands Onto the Cubi and Amazona 15 Bags
Fashion

LOEWE's Sinkhole Obsession Expands Onto the Cubi and Amazona 15 Bags

The accessories even come with a branded silver stopper.


'Hot Concrete: LA to HK' Major Group Presentation Set to Bring 30 West Coast Artists to Hong Kong
Art

'Hot Concrete: LA to HK' Major Group Presentation Set to Bring 30 West Coast Artists to Hong Kong

Featuring artists Greg Ito, Peter Shire, Mario Ayala, and Darren & Candice Romanelli, to name a few.

The New Balance 550 is Readied With "Blue Groove" Accents
Footwear

The New Balance 550 is Readied With "Blue Groove" Accents

Fashioned with a black build and sleek colored touches.

British Rapper AJ Tracey Introduces Action Plan to Support Black Students at Oxford University
Music 

British Rapper AJ Tracey Introduces Action Plan to Support Black Students at Oxford University

Contributing £40,000 a year of financial aid as part of the initiative.

Fear of God Delivers Three New Colorways of The California Slip-On Shoes
Footwear

Fear of God Delivers Three New Colorways of The California Slip-On Shoes

Now available on HBX.

Mercedes-AMG Unveils Its First Electric 4x4, the EQE SUV
Automotive

Mercedes-AMG Unveils Its First Electric 4x4, the EQE SUV

Packing 677 HP.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.