Celine Unveils New Haute Parfumerie Campaign Fronting Presley Gerber

Directed by Hedi Slimane.

Fashion
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Celine has debuted a new campaign for Eau de Californie, the House’s latest Haute Parfumerie fragrance, starring Presley Gerber and directed by Hedi Slimane.

In the black-and-white visual, the 23-year-old model drives through a California desert and stops in a billiards club for a solo game of pool. Later, between shots of surfers on the Pacific coast, Gerber appears wearing the Maison’s sunglasses in the driver’s seat of a vintage car. There, he shows off his tattoos, one of which reads “Los Angeles” over an outline of California’s state lines. In the final sequence, Slimane highlights the fragrance itself, showcasing the signature bottle in the Golden State’s natural habitats.

Mimicking the tone of the video, the scent itself offers woody top notes with freshy, smoky and creamy facets. Powdery elements of White Orris Butter and Tree Moss meet Bergamot, Palo Santo and Patchouli, making for the ideal conction of Californian environments and Parisian high perfumery.

Launched in 2019, Celine’s Haute Parfumerie collection includes 11 total perfumes. Eight bottles are intended for day use, and three are reserved for nighttime; but all were crafted by Slimane, who previously authored Maison Christian Dior‘s first menswear fragrance line in 2004. With the French tradition of the Couturier Parfumeur at the fore, each of the collection’s rectangular glass bottles holds a scent with the Parisian spirit at its core.

Watch Celine’s new Eau de Californie campaign, starring Presley Gerber, above.

Elsewhere in fashion, Paris Fashion Week SS23 street style delivers lessons in smart, pratical layering.

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