Jordan Brand Celebrates Unity With the Air Jordan 1 Low

Promoting equality and unity on its toe box.

Footwear
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For Nike and its Jordan Brand subsidiary, themes such as equality have played a key role in various colorways, events and initiatives throughout each year. In continuation of this, Jordan Brand has outfitted the Air Jordan 1 Low in a “Unity” colorway.

Landing in a lavender and off-white color scheme, this pair carries unique detailing that ranges from a special material composition to thematic graphics. Off-white hits the laces, midfoot base panel at the upper and midsole while various light purple hues cover the remainder of the shoe. As for materials, a leather base is joined by rough suede at the mudguard, lacing system and heel while corduroy lands on the collar and tongue. Looking closer at the “Unity” theme, the toe box reads “Because One Day This Day Will Be Our Everyday” with “Equality” and “Unity” text to the edges alongside flower and sun doodles in a golden yellow. This yellow also appears at the heel’s embroidered flower graphics and Jumpman logos.

A release date for the Air Jordan 1 Low “Unity” has not yet been announced. Look for it to hit shelves via Nike and select retailers worldwide in the coming months.

For more in the busy world of footwear, be sure to check out the mock-up of the Spider-Man: Across the Spider-Verse x Air Jordan 1, expected to launch next year.

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Logan Fairbrother Associate Editor

Logan Fairbrother is a writer who spent four years at Hypebeast, where he led the footwear vertical and spearheaded the weekly “Best Footwear Drops” franchise. Based in Portland, OR, his work centered on industry analysis and product storytelling, extending into fashion and gaming, with a focus on how products are positioned and resonate within culture.

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