ToiletPaper Magazine Develops New Cheeky Beauty Line

ToiletPaper Magazine — founded by Italian artist Maurizio Cattelan and photographer Pierpaolo Ferrari — introduces its a new beauty line in collaboration with Italian cosmetic products manufacturer La Bottega.

The magazine rolled out by 2010 with the duo’s urge to move beyond their own expertise and form a space with complete freedom sans any restrictions. As a manufacturer of a range of products for hair care as well as hand and body care for luxury hotels, the joint effort also gives La Bottega a chance to further apply its expertise to a new challenge.

“The search for this freedom, which at first we thought was only our personal need, over time has instead encountered – beyond our forecasts – other worlds, even apparently very distant from ours, giving rise to contaminations that are often unexpected for us too,” said Cattelan in an interview with Wallpaper*.

Known for its photo-focused publications, ToiletPaper infuses its bold surrealist aesthetic to the line of bath, body and home products to give it a whimsical flair that’s both fun and cheeky. Part of the lineup is the dish soap which features a mound of spaghetti plastered on the bottle while the home fragrance bottle showcases a spades card inserted between butt cheeks.

“[Our] aesthetic is dreamlike and visionary, in a certain sense the exact opposite of what is usually found in beauty, which certainly prefers a more minimal mood,” said Ferrari. “In our images, we often find a world in which reality is subverted, ambiguous and alienating. This is the approach that we also wanted to bring to this collaboration and which is expressed both in the products and in the packaging.”

Check out the new line on ToiletPaper’s Beauty website.

In case you missed it, Byredo and OJAS used speaker design theory to create an innovative room diffuser.