M&M Debuts New Shapes for Its Iconic Chocolate Pieces
The brand’s global commitment to creating an inclusive society.
M&M as a part of the Mars Wrigley brand is debuting a new look for its iconic chocolate pieces in the hopes of creating a more inclusive world.
For over 80 years, the bite-sized colorful candies have been a staple treat across households and now M&M is pledging to fans that the new brand aesthetic revamp will work towards increasing the sense of belonging amongst millions of consumers. Chief Growth Officer at Mars Wrigley, Cathryn Sleight said, “M&M’S has long been committed to creating colorful fun for all, and this purpose serves as a more concrete commitment to what we’ve always believed as a brand: that everyone has the right to enjoy moments of happiness, and fun is the most powerful way to help people feel that they belong.”
Brand changes include a fresh, modern take on the beloved characters, a major part of M&M’s evolution. There will be an enhanced focus on the iconic color palette and the use of different shapes and sizes of M&M’s lentils across all brand touchpoints. The new look and feel of M&M’s encompass various shapes and sizes including ones that are wider, skinner, larger or smaller.
In other F&B news, Coca-Cola gets a caffeine update with new coffee mocha flavor.
