Beyoncé is one of the few icons in pop culture that can instantly capture your attention with every move she makes whether that includes dropping new music, starring in a new brand campaign or releasing new footwear and apparel products. Following her successful 2021 on the products front with
For this specific installment, Queen Bey elects to use the original UltraBOOST silhouette — a model praised for its comfort, shape and minimal toe box design — as her canvas. For the base layer, everything from the PrimeKnit constructions to the cage to the heel counters are submerged in a vivid pink hue. Smaller notes of white provide a tiny bit of contrasting here through the tongue’s adidas branding as well as the polka dots positioned on the laces and rope attachments on the rear end. Like her previous collaborations, the kicks also come packaged with an IVY PARK-branded hang tag that connects to the heel. More pink hits arrive on the midsole’s BOOST foam cushioning as well as the Continental rubber outsoles which are dialed to a slightly brighter shade.
You can anticipate adidas to release these in the coming weeks for $200 USD.
For other sneaker-related news, check out a first look at Blondey McCoy’s upcoming adidas A.B. Gazelle.