Dwayne Johnson's Project Rock Is Now the Official Footwear Partner of UFC
All UFC athletes and corner teams will be outfitted in the brand’s training shoes and slides.
UFC, the leading global martial arts organization, on Friday announced that Dwayne Johnson‘s motivational performance brand Project Rock has been named its official footwear partner.
As part of the multi-year partnership, all UFC athletes will receive Project Rock footwear in their “UFC Fight Kits,” which are meant for use during all official UFC Fight Week activities, including “open workouts, ceremonial and official weigh-ins,” according to the organization. Additionally, Project Rock footwear will be worn in the locker rooms on Fight Night and during athletes’ walkouts to the renowned Octagon.
Athletes will receive the brand’s Project Rock BSR training shoes and Project Rock slides. Additionally, in the summer, athletes will receive limited-edition Project Rock x UFC co-branded BRS 2 training shoes.
“UFC athletes are amongst the greatest, toughest, focused, most disciplined and hardest training athletes on the planet,” said Dwayne Johnson in a statement. “Every walk to the iconic Octagon by a UFC fighter is fueled with passion, mana and the deep desire to establish their dominance and LEGACY. I am proud, grateful and humbled that my innovative Project Rock training shoe is now the official global footwear partner of UFC.”
“Being ‘the hardest worker in the room’ isn’t just a catchy slogan. It’s my life,” he added. “But it’s not just my life. It’s the life and soul of every man and woman that competes in UFC. THEY are the hardest workers in the room. THEY are the ones who walk the walk. THEY are champions. Project Rock looks forward to the endless possibilities within this historic global partnership with UFC and all the hardest workers in the room.”
Project Rock’s UFC partnership will commence this weekend during UFC 270: NGANNOU vs. GANE on Saturday, January 22, in Anaheim, California, where all athletes and corners will be outfitted in the brand’s footwear.
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