SKRIT Partners With Waka Flocka Flame as Their Brand Ambassador
Introducing the luxury streetwear brand into the American market during this year’s NYFW.
SKRIT, Canadian streetwear brand started in Montreal, has partnered with rapper and mogul Waka Flocka Flame, as their foray into American fashion began this past NY Fashion Week with its collection launch dinner at TAO last week. Founded in 2019 by Pratheep Kanesh aka “Stally” and Justin Rosen, the two childhood friends came together to bring their vision for SKRIT to life and recently Stally met Waka Flocka Flame connected on their companies’ NFT creativity and capabilities. From there, it was history, as the pair hit it off— Waka Flocka finding their love for art and street culture to be inspiring, which lead to a partnership alongside Nilson Martinez. The four partners would eventually launch SKRIT’s latest collection of luxury apparel and accessories.
The elevated streetwear label draws inspiration from community and culture at-large, often referencing cultural artifacts in its graphic design and focusing heavily on high-quality pieces that stand the test-of-time. Defined by creative expression and sustainability, utilizing ethically sourced materials, SKRIT is leading the way in street style fashion in Montreal and across Canada. The brand has honed in on redefining visuals with its striking use of eclectic graphics and unique messaging onto art-driven designs.
And this latest unisex collection is a prime example of this, delivering luxury fabrications like custom designed T-shirts, oversized hoodies, silk short sets, vegan leather varsity jackets, cardigans and luxury bottoms, along with a variety of accessories. Currently, SKRIT is working on an exclusively designed capsule for the Atlanta Hawks State Farm Arena Shops with the help of Waka as well as a Coogi brand collaboration set to come out in 2022.
Head to SKRIT’s website now and stay in tune with the brand’s Instagram for the latest drops and releases.
In other news, Dr. Dre, Snoop Dogg, Kendrick Lamar and more are set to perform at the 2022 NFL Superbowl Halftime Show.
