Taco Bell Taps TRUFF to Heat up Its Nacho Fries
Introducing Loaded TRUFF Nacho Fries and the Loaded TRUFF Fries Burrito.
Following the return of Nacho Fries, Taco Bell has now tapped TRUFF, the truffle hot sauce brand known for reimagining and elevating pantry staples, to heat up the fan-favorite.
Introducing the Loaded TRUFF Nacho Fries and the Loaded TRUFF Fries Burrito, the partnership serves as the first time the fast food chain has collaborated with another brand on a new sauce. Taco Bell’s warm Nacho Cheese sauce has been reimagined with TRUFF’s unique blend of real black truffles and red chili peppers for a bold flavor experience.
The Loaded TRUFF Nacho Fries sees seasoned fries topped with steak, TRUFF Nacho Cheese Sauce, shredded cheddar cheese, tomato and reduced-fat sour cream, the Loaded TRUFF Fries Burrito sees the mix wrapped in a warm tortilla.
“We’re always looking for ways to serve up new innovations to our fans, and this partnership with TRUFF takes our beloved Nacho Fries to a new level,” said Rene Pisciotti, Executive Chef at Taco Bell Corp. “TRUFF is rapidly growing and becoming the go-to, luxury hot sauce line, so it makes total sense for us to join forces and bring the world new spicy creations.”
“We are constantly inspired by Taco Bell’s ability to evolve with pop culture and create conversation-generating experiences, which is why the brand immediately stood out as the perfect partner for our first-ever QSR offering,” says Nick Guillen, Co-Founder and Co-CEO at TRUFF. “Together, we’ve created an unexpected mashup of TRUFF and Taco Bell sauces that is distinctively delicious. We are excited to share this game-changing sauce and elevate the conventions of fast food.”
Both priced at $3.49 USD ($0.65 USD for the sauce a la carte), the Loaded TRUFF Nacho Fries and the Loaded TRUFF Fries Burrito are both being tested exclusively at one Newport Beach Taco Bell location (4101 Jamboree Rd, Newport Beach, CA 92660) until August 31, while supplies last.
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