Off the back of unveiling the all-new travel-inspired Cloudaway sneaker, On opens the doors to its London-based Performance Running Lab which offers expert individual analysis, coaching and training feedback, as well as shoe fitting and silhouette recommendations.
Located at Shoreditch’s Protein Studios until the end of August, the pop-up experience will showcase the On story and technology (including the infamous Magic Wall), as well as provide the opportunity for runners to experience movement on clouds with biomechanical running analysis using the brand’s OnScan technology.
In the evenings, the Performance Running Lab will act as a starting and finishing point for group runs and play host to expert Q&A guest speaker events and further invitational events for clubs, crews and partners.
The On Performance Running Lab can be found at the address below and will be open until the end of August. For more information head over to On’s Instagram page.
On Performance Running Lab
31 New Inn Yard,
In related news, On has officially filed for IPO in New York.