Freerunner Simon Nogueira has joined Maurice Lacroix as an ambassador, showing off the brand’s new Aikon Urban Tribe as he scales the landscape of his native Paris.
The 27-year-old has attracted 3.5m TikTok subscribers with video of his freerunning and urban freeclimbing exploits.
The 42mm Aikon Urban Tribe is adorned with symbols and motifs inspired by architecture laser engraved into the stainless steel case and bracelet, with the engraving carrying over onto the caseband and the ML115 movement’s automatic winding rotor, visible through a sapphire crystal exhibition caseback. Elsewhere it is decorated with circular graining, snailing and Côtes de Genève stripes.
While the watch might look very different to anything Maurice Lacroix has done before, the familiar Clous de Paris and the tabbed bezel of the Aikon design are still present.
The Aikon Urban Tribe is limited to 500 pieces and is available now via Maurice Lacroix, priced $2,150 USD.
Elsewhere in watches, Cillian Murphy and Peggy Gou join Montblanc as latest Mark Makers.