From July 23-25, 2021, Rolling Loud will host its annual hip hop-focused music festival in Miami. And while most fans will be flocking to Har Rock Stadium to see the big time headliners in A$AP ROCKY, Travis Scott and Post Malone, they’ll also be treated to some wrestling action as the festival has teamed up with the WWE to incorporate Friday Night SmackDown into the event. This marks the first occasion that the entertainment company has partnered with a big time music festival.
“What Matt Zingler, Tariq Cherif and the entire Rolling Loud team have built is spectacular,” said Scott Zanghellini, the WWE‘s Senior Vice President of Revenue Strategy & Development. “We couldn’t think of a better partner to deliver such a unique WWE experience to fans during the July 23 edition of Friday Night SmackDown on FOX.”
It will be conducted on a split-site broadcast basis and have WWE superstars engage in several live matches at Rolling Loud Miami while the rest will be hosted at the Rocket Mortgage Fieldhouse in Cleveland.
“I grew up on Sweet Chin Music, mesmerized by the spectacle that Vince McMahon and co have built at WWE,” said Tariq Cherif, the Co-Founder and Co-CEO of Rolling Loud. “The idea of weaving our two storylines into one world, one must see event, is electrifying.”