Nike Reveals New "Rawdacious" Footwear Color Palette For the Tokyo Olympic Games

Celebrating the “global unity of sport.”

Footwear
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Ahead of the Tokyo Olympic Games, Nike has presented its new “Rawdacious” footwear color palette designed to celebrate and represent the “global unity of sport.” Tapping everything from Nike Running to Nike SB, Nike Basketball and Nike Global Football (soccer), the collection presents shoes and cleats with vibrant accents that draw attention to their signature technical components.

Each pair uses white as a base tone to symbolize unity, as it comprises all hues within the visible light spectrum. Hits of “Pink Blast,” “Total Orange” and “Bright Crimson” appear across each shoe, placed specifically to call out signature technologies like Zoom Air and React foam. Standouts from the expansive selection include models like the Air Zoom Alphafly NEXT%, the ZoomX Vaporfly NEXT% 2, and a FlyEase iteration of the Air Zoom Pegasus 38. Nike SB’s offerings like Nyjah Huston‘s SB Nyjah Free 2, the SB Janoski Slip-On and the SB Bruin diverge from their compatriots by using a yellowish-gold as their primary tone. Basketball shoes, track spikes and football boots are included in the collection as well.

“Color has the nuanced ability to invite both reaction and reflection at once,” said Martha Moore, Nike’s VP of central color product design. “You see a color, and you immediately react in a certain way. Color can also open the door to history, connections to other disciplines and to memory. In creating this year’s palette, we worked to consider color holistically to best represent a moment in time.”

Select styles from the Nike “Rawdacious” collection will roll out on the Nike webstore over the course of the summer, and you’ll be able to catch several of them in action during the Tokyo Olympic Games as well.

Elsewhere in the world of footwear, check out official images of the Nike SB Dunk High “Strawberry Cough.”

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