Following the launch of its home kit that drew inspiration from Sergio Aguero’s title-winning goal back in 2012, Manchester City and
Entitled Cityzens Giving, this initiative aims to deliver an innovative global program, blending football-based education on water, sanitation and hygiene, and clean water access for communities in need. The ambition: to reach over 10,000 young people in three continents, focusing on Manchester, São Paulo, Buenos Aires and Mumbai.
Incorporating this into the jersey itself, the away fit features water droplets throughout its design. The club’s crest, PUMA cat, Etihad and Nexen sponsor logos feature iridescent colors, resembling the effect of light breaking through water droplets.
What’s more, PUMA has reduced the amount of water waste and consumption during the manufacturing of the kit by using an innovative Dope Dye manufacturing process that drastically reduces the amount of water and dye used during production.
The new Manchester City Away Kit will debut on pitch against Leicester City in the FA Community Shield fixture on August 7, but is available to buy now from both the PUMA and Manchester City webstores.