In preparation for the official unveiling of 99%IS-‘s Vol. 16 “OUR STORY WiLL BE H1%STORY” collection, designer Bajowoo offered HYPEBEAST KOREA an exclusive behind-the-scenes look at the upcoming range.
The sneak peek explores scenes from the shooting of the lookbook set to arrive next month highlighting some key elements to expect.
Straying from the hybrid constructions found in the previous collection, Vol. 16 from 99%IS- delves into bright colors built on Bajowoo’s penchant for subversive designs. Additionally, the range features women’s items, a first for 99%IS-. Aside from displays of brilliant color blocking, 99%IS- has prepared transformable styles that react to differences in the sunlight of night and day. While accessories come heavy, expressing the brand’s signature motifs through clips, headwear and new heart-shape marked UPSIDE DOWN ATT1%TUDE SHOELACES.
Check out the behind-the-scenes above and stay tuned for the official lookbook reveal of 99%IS-’s Vol. 16 “OUR STORY WiLL BE H1%STORY” collection coming August 3.
For more contemporary fashion, take a full look at the sacai Men’s SS22/Women’s Pre-Spring 2022 collection.