“I am creating something new from something old, celebrating cherished garments that are passed down and their cultural relevance through the generations,” said Charlie Casely-Hayford in a press release.
Casely-Hayford has been informed by the exquisite tailoring and refinement that surround Savile Row in London, England. But instead of merely following suit, he builds upon the legacy of quietly eccentric tailoring, which was started by his father, Joe, in the mid-’80s. Relaxed shapes and subtle details work to exhibit a sense of modernity.
“Growing up, I remember being submerged in a mix of cultures on Ridley Road, East London. The clashing prints and colors and vibrancy of life on the market, juxtaposed with harder pieces like the bomber jacket,” said Casely-Hayford.
Overall, the collection contains a simple-yet-modern palette. The offering features knitwear staples like a red cable knit cardigan with navy blue and white stripes, a navy blue polo with a black and white lined center motif and more. Additionally the pique shirt contains a red, orange and black digital print, which was designed by Casely-Hayford plays to the visual identities of both brands.
The collection launches July 29 in selected Fred Perry shops and online.
In related news, check out the collab between Raf Simons and Fred Perry.