Yohji Yamamoto's Ground Y Teases 'Evangelion 3.0+1.0' Collaboration

With more to come on July 16.

Fashion
16,900 Hypes 0 Comments

Evangelion has become one of the most prolific Japanese anime series in the world, having not only dominated its industry but also collaborating with the likes of UNDERCOVER, the Tokyo Olympics, and now, potentially Yohji Yamamoto‘s sub-label Ground Y.

As Evangelion: New Theatrical Version (also known as Rebuild of Evangelion or Evangelion 3.0+1.0 outside of Japan) hits Japanese box office records of ¥800,000,000 JPY (approx. $7.2m USD) in just one day, and ahead of its anticipated worldwide debut in over 240 countries, comes a teaser that shows the aforementioned collaboration.

Ground Y is Yamamoto’s more affordable but by no means any less daring sub-label, and knows how to do a well-researched collaboration — check out the Toy Story one if you need any convincing. Here, in the video that you can watch below, you’ll notice a large, oversized, draping coat that’s quintessential of Ground Y’s aesthetic in what appears to be made from a silky, flowy material, and on the rear, there’s a large print that references Evangelion.

A caption notes that more information is due to come soon, with a full release being showcased on July 16. Stay tuned to HYPEBEAST for more information as news unfolds.

Elsewhere, AMBUSH head to the wilderness for SS22.

Read Full Article

What to Read Next

'Evangelion 3.0+1.0' Receives Global Amazon Prime Video Release Date
Entertainment

'Evangelion 3.0+1.0' Receives Global Amazon Prime Video Release Date

Premiering in over 240 countries later this year.

Utada Hikaru Releases 'Evangelion: 3.0+1.0' Theme, "One Last Kiss"
Music

Utada Hikaru Releases 'Evangelion: 3.0+1.0' Theme, "One Last Kiss"

Accompanied by a music video directed by ‘Evangelion’ creator Hideaki Anno.

Watch the First 12 Minutes of 'Evangelion: 3.0+1.0' Now
Entertainment

Watch the First 12 Minutes of 'Evangelion: 3.0+1.0' Now

To mark the long-awaited official release of the final film in Japan.


'Evangelion: 3.0+1.0' Receives Updated Release Date With New Teaser Trailer
Entertainment

'Evangelion: 3.0+1.0' Receives Updated Release Date With New Teaser Trailer

After being delayed indefinitely.

MADE IN PARADISE's Summer 2021 Collection Keeps it "Home Grown"
Fashion

MADE IN PARADISE's Summer 2021 Collection Keeps it "Home Grown"

Looking towards some recreational healing.

18-Year-Old Pokémon TCG Site PokeBeach Hacked for Attempted Ransom
Gaming

18-Year-Old Pokémon TCG Site PokeBeach Hacked for Attempted Ransom

“It really hurts to lose years of that to vandals who don’t care about our game or its community.”

HBO Cancels 'Lovecraft Country' After Only One Season
Entertainment

HBO Cancels 'Lovecraft Country' After Only One Season

Show creator Misha Green took to social media to tease what fans could have expected from the second season.

Elon Musk's Boring Company Proposes Fort Lauderdale Beach Transit Loop
Tech

Elon Musk's Boring Company Proposes Fort Lauderdale Beach Transit Loop

An “innovative and unprecedented” way to reduce traffic and get some sun.

Animator Slams Netflix and MAPPA for Low Anime Production Rates
Entertainment

Animator Slams Netflix and MAPPA for Low Anime Production Rates

Paying ¥3,800 JPY ($34 USD) per cut.


Take a First Look at A$AP Rocky's Vans Slip-On Collaboration
Footwear

Take a First Look at A$AP Rocky's Vans Slip-On Collaboration

Comfort is key.

Pokémon Center Recalls Faulty Poké-Ball Power Banks
Tech

Pokémon Center Recalls Faulty Poké-Ball Power Banks

Voltorb, use Self-Destruct.

'Zack Snyder's Justice League' to Release in 4K Ultra HD
Entertainment

'Zack Snyder's Justice League' to Release in 4K Ultra HD

Including a special feature from Snyder where he talks about his DC Universe trilogy.

A "Wheat" Version of the Supreme x Nike Air Force 1 Low Surfaces Online
Footwear

A "Wheat" Version of the Supreme x Nike Air Force 1 Low Surfaces Online

Dedicated to the Timberland 6-Inch boot.

'F9' To Become First American Film Since 2019 To Earn $500 Million USD Globally
Entertainment

'F9' To Become First American Film Since 2019 To Earn $500 Million USD Globally

The family has done it.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.