Jordan Brand's 2021 Quai 54 Collection Nods to France's Diverse Basketball Culture

And boasts new takes on the Air Jordan 5, Air Jordan 1 Low and Air Jordan 35 Low.

Footwear
9,015 Hypes 2 Comments

After 2020’s Quai 54 tournament was cancelled due to COVID-19, Jordan Brand and the famed Parisian basketball organization are back in a big way with their 2021 collection. Nodding to the diversity of France’s basketball culture, the offerings include new takes on the Air Jordan 5, the Air Jordan 1 Low and the Air Jordan 35 Low plus a full capsule of apparel, all of which make use of Quai 54’s stylized geometric logo. With the Tokyo Olympic Games on the horizon, the Jumpman has also created uniforms for the men’s and women’s French national basketball teams.

Red, white and black are the collection’s primary colors, covering footwear and apparel alike. Each Quai 54 x Jordan Brand collection is centered around its own unique pattern as well, so this year’s collection draws from Paris’ West African community. “This year, we created a Quai 54 graphic motif inspired by traditional West African fabric patterns,” says Thibaut de Longeville, co-founder of Quai 54. “We wanted to modernize the look, add some Parisian flair, and ultimately match the energy of the event and its incredible community.”

France’s national team uniforms use the colors of the country’s flag — blue, white and red — and are accompanied by their own apparel collection. “Playing for our country under the legacy of Jordan Brand is special,” says Marine Johannès, guard for the French Women’s National Team. “We can’t wait to wear the new jersey and let the colors of France shine.”

Jordan Brand’s 2021 Quai 54 collection will release via the Nike Paris House of Innovation on July 8, then hit the Nike webstore globally come July 10. The French national team’s jerseys will release on July 3.

For more footwear news, take a look at the sneakers that the HYPEBEAST team has been enjoying the most over the first half of 2021.

Read Full Article

What to Read Next

Jordan Brand Drops New Air Jordan 35 Low "Quai 54"
Footwear

Jordan Brand Drops New Air Jordan 35 Low "Quai 54"

Inspired by traditional African and Parisian design elements.

Jordan Brand's Next Air Jordan 5 "Quai 54" is Revealed
Footwear

Jordan Brand's Next Air Jordan 5 "Quai 54" is Revealed

Celebrating the Jumpman’s annual streetball tournament in Paris.

Here's a Closer Look at the Air Jordan 35 Low "Quai 54"
Footwear

Here's a Closer Look at the Air Jordan 35 Low "Quai 54"

A hardwood-ready tribute to streetball culture in Paris.


Official Images of the Air Jordan 1 Low "Quai 54"
Footwear

Official Images of the Air Jordan 1 Low "Quai 54"

Featuring colors that “embody the strength of Quai 54 and Parisian streetball”

G Herbo Drops New Album '25' Featuring 21 Savage, Gunna, Polo G and More
Music

G Herbo Drops New Album '25' Featuring 21 Savage, Gunna, Polo G and More

Arguably the rapper’s most vulnerable record to date.

Shop Nice Kicks Debuts Its adidas UltraBOOST "No Vacancy" and Reflects on Its Collaborative Tie-Dye Legacy
Footwear 

Shop Nice Kicks Debuts Its adidas UltraBOOST "No Vacancy" and Reflects on Its Collaborative Tie-Dye Legacy

Ahead of its fifth and final tie-dye adidas collaboration, the Nice Kicks team sat for a roundtable-style discussion with HYPEBEAST.

Oh, We Do Like to Be Beside the Seaside (Wearing Daniel W. Fletcher's FW21 Collection)
Fashion

Oh, We Do Like to Be Beside the Seaside (Wearing Daniel W. Fletcher's FW21 Collection)

Head down to Margate, England, to see the collection and the pop-up shop for yourself.

Andy Warhol's 'Hammer and Sickle' Paintings Aren't Meant To Be Political
Art

Andy Warhol's 'Hammer and Sickle' Paintings Aren't Meant To Be Political

A series that focuses on the objects themselves through “ironic artistic detachment.”

Hamilton Drops Khaki Field Mechanical Bronze
Watches

Hamilton Drops Khaki Field Mechanical Bronze

The handwound military mash-up feels like the natural watch for a bronze case.


Dior Unveils Playing Card-Inspired Collection With Kenny Scharf
Fashion

Dior Unveils Playing Card-Inspired Collection With Kenny Scharf

The new collection is the second collaboration between the iconic artist and the Parisian house.

MAAP Taps P.A.M. For "Psy-Cycling" Capsule Collection
Fashion

MAAP Taps P.A.M. For "Psy-Cycling" Capsule Collection

The start of an ongoing partnership between the two.

Dover Street Market Paris Opens a Cobalt Blue Cafe Inside a 17th Century Mansion
Design

Dover Street Market Paris Opens a Cobalt Blue Cafe Inside a 17th Century Mansion

In partnership with Crosby Studios.

adidas Skateboarding's Tyshawn Low Given Subtle Makeover
Footwear

adidas Skateboarding's Tyshawn Low Given Subtle Makeover

The second iteration of the skateboarder’s new silhouette.

Will Digital Fashion Week Continue Post-Pandemic?
Fashion 

Will Digital Fashion Week Continue Post-Pandemic?

Industry experts discuss the return of physical fashion shows.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.