Supreme x Emilio Pucci Spring 2021 Collaboration

Celebrating the famed Italian fashion designer.

Fashion
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After taking a break from its major collaboration series, Supreme has now highlighted its upcoming Emilio Pucci team-up. Previewed late last week, the collaboration celebrates Don Emilio Pucci, Marchese di Barsento (November 20, 1914 – November 29, 1992) an Italian fashion designer and politician who made a name for himself and his eponymous label with geometric prints in a kaleidoscope of colors.

Born into one of Florence’s oldest noble families, Emilio Pucci unexpectedly started his career in fashion by designing a streamlined ski outfit photographed on the slopes of Switzerland for Harper’s Bazaar in 1947. Shortly after in 1950, Pucci opened a shop in Capri, La Canzone del Mare. There he explored resort clothing marked by a unique flair of color and the emerging American concept of luxury sportswear.

Over the next decade, Emilio Pucci would establish his eponymous label into a name renowned for its joyful and modern approach to womenswear.

Pucci created his signature sensibility for elegant pieces made from comfortable textiles that expressed fluid shapes and his signature swirling, kaleidoscopic prints. His palazzo pajamas, foulard shirts and wrinkle-free dresses that embraced spontaneity and freedom of movement, a defiant departure from the structured New Look that dominated mid-century fashion.

Dubbed the “The Prince of Prints,” Emilio Pucci drew from the Mediterranean’s rich histories, cultures, and natural landscapes, along with his own global exploration. Despite his passing, the Emilio Pucci brand has continued the designer’s outlook through constant dialogue with its vast archive to reimagine Pucci’s vision for a contemporary audience.

Working in close collaboration, Supreme and Emilio Pucci has created a Spring 2021 range featuring archival prints Fantasia (1970) and Tulipani (1965). The fanciful selection of offerings includes a Smoking Jacket, Sport Jacket, Long Sleeve Shirt, Short Sleeve Shirt, Hooded Sweatshirt, Soccer Jersey, Sport Pant, Sweatpant, Soccer Shorts, Tee, Sunglasses, 6-Panel, Belt and Zippo Lighter.

The Supreme x Emilio Pucci Spring 2021 collaboration will see a global release, available via the streetwear imprint’s website on June 10, 11 a.m. EDT in the United States and June 12, 11 a.m. JST in Japan.

For more contemporary fashion, POST ARCHIVE FACTION re-interprets previous ranges with its “4.0+” collection.

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