Browns has announced the launch of its Conscious Month, spotlighting designers who reduce, recycle and rethink the way we view fashion to create positive change. From interior store design to dedicated services, the luxury boutique will host a number of artist installations as well as curating an edit focusing on sustainability in all steps of the retail experience. Here are HYPEBEAST’s favorite picks from the exclusive collection:
STORY mfg. Onda Spiral Shorts
Founded by husband and wife team Saeed and Katy Al-Rubeyi, STORY mfg. adopts ethical practices in all steps of the production process. Working from an atelier based within an Indian forest, its collections are vegan-friendly and 100% biodegradable, emphasis is drawn to recycled fabrics, natural dyes and organic fibers. These Onda Spiral Shorts are no different, crafted from organic cotton with hand-stitched embroidered branding — the relaxed silhouette in pastel hues is a great addition to your summer wardrobe.
ByWalid Connie Whipstitched Moccasins
From 18th century tapestries and 19th-century damask fabrics, British-Iraqi designer Walid Al-Damirji’s namesake label, ByWalid scours antique stores for vintage materials to repurpose into modern-day designs keeping to its zero-waste philosophy. These Moccasins are made in Italy using the aforementioned antique cotton on the upper completed with brown whipstitched trims.
Ahluwalia Joy Wavy Zip-Up Track Jacket
Priya Ahluwalia’s eponymous label fuses the patterns and vibrant colors drawing inspiration from her London roots as well as her Indian-Nigerian heritage. Her nostalgic collections utilize sustainable materials from the likes of organic cotton and upcycled shell. Waves adorn this edit and this Joy Wavy Zip-Up Track Jacket sits amongst one of our favorites in this collection, the contrasting design and bright color palette is guaranteed to have you summer-ready.
Nudie Jeans Barney Embroidered Cotton Shirt Jacket
Founded in Gothenburg, Sweden in 2001, Nudie Jeans continues to set precedent for sustainability in fashion. With the manufacturing of denim known for its damaging environmental effects, the brand utilizes organic cotton to play its part in the sustainability-in-fashion mission. This native-inspired Barney Embroidered Cotton Shirt Jacket is the perfect accompaniment to any outfit whilst keeping your conscious clear.
Craig Green x adidas White ZX 2K Phormar II Sneakers
Going green is nothing new for adidas. The sportswear giant has been at the forefront of the eco-friendly mission, from launching its Primegreen label to its promise of reaching carbon neutrality by 2050. Stand-out collabs from this edit include Human Made, Wales Bonner and 424 — but the futuristic Craig Green x
Nanushka Evon Straight Leg Trousers
Driven by the fusion of Western and Eastern cultures, Nanushka is a Budapest-based minimalist brand founded by Sandra Sandor that boasts a bohemian aesthetic championed through free-spirited designs. Whether keeping it casual or dressing up when the sun goes down Nanushka’s got you covered with its Evon Straight Leg Trousers.
Greg Lauren Dhurrie Patchwork Jacket
Denim, plaid, patchwork and military surplus fabrics adorn Greg Lauren’s collections, continuing to push the boundaries of repurposed materials. As well as serving as a nod to his uncle Ralph’s vintage Americana heritage, the designs bring the label to the 21st century by adopting a zero-waste approach to fashion. The deconstructed Dhurrie Patchwork Jacket, named after a traditional handwoven rug, demonstrates the brand’s ability to effortlessly fuse together an amalgamation of contrasting fabrics.
Tekla Organic Cotton Striped Pyjama Shirt
Initially founded as a homeware brand by Charlie Hedin in Copenhagen, Tekla has translated its sustainable practices into cozy home fits constructed from organic and Oeko-Tex certified cotton. Its relaxed fit organic Terry Cotton Striped Pyjama Shirt in particular boasts an air of luxury keeping you comfy and conscious.
MAD Paris Rolex Deepsea Watch
Hailing from the French capital, MAD Paris proves that upcycling is not exclusive to fashion. From Rolex to Audemars Piguet, the visionary customizations breathe new life into household luxury timepieces using DLC coating and colorful diamonds to create works of art to shake up the horology scene. Fitted with a 42mm case and ceramic bezel, this Deepsea timepiece is an eccentric take on the iconic Sea-Dweller and serves as a prime example of MAD Paris’ attention to detail. As well as a unique gradient blue ombré face, the watch is complete with Oyster strap.
Handle Black and White Grooming Kit
Standing by its ethos of preventing harmful materials from ending up in landfill sites, Handle Recycling repurposes wasteful plastic into its collection of grooming products as well as supplying other companies in the beauty sector the materials to be re-used in their packaging. Take a look above for the marble-effect black & white grooming set — a perfect addition to any bathroom.
Check out the full edit of Browns’ Conscious Month on the boutique’s website.