London-based record label Black Butter Records (known for bringing J Hus, JAE5, Bakar and Shaybo to audiences) has teamed up with Billionaire Boys Club EU to celebrate its tenth anniversary. In true BBC EU style, the collaborative effort has proffered a team varsity jacket, complete with co-branding and fitting collegiate-styled details.
It’s a strong collaborative effort from the two that makes more than just sense on a commercial level, as both Black Butter Records and BBC EU are all about promoting and celebrating talent, especially musicians in the U.K. and the U.S. respectively. This approach of shared values is translated onto the varsity jacket, which appears in two highly limited colorways.
Whether you opt for black-on-black or white-and-black, the jacket will come with a fabric body and full-grain cowhide leather sleeves alongside a host of patches and details. For example, BBC EU’s “B” logo appears on either side of the chest, while Black Butter Records sees its moniker embroidered near the waistband, as well as on the back alongside more prominent Billionaire Boys Club branding.
“2010” and “2020” chenille applique patches adorn the right and left arm respectively, while a full quilted lining rounds out the look. Both colorways are limited to just 50 units, equating to 100 jackets in total, and will retail for £750 GBP (approx. $1,040 USD) apiece. Take a look at the jacket above, and pick one up for yourself from Black Butter Records’ webstore later on today.
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