Psychworld and Beats Collide for a Neon Digi-Camo-Fueled Release

Revealed with a campaign starring Cactus Jack Record’s artist Don Toliver.

Tech
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For its latest collaboration, Psychworld has teamed up with Beats for a neon digi-camo fueled release.

Bringing its street-leaning aesthetic to the world of audio, Psychworld applied a black/green contrasting design to the iconic Studio3 Wireless over-ear headphones. The limited-edition style is marked boldly with Psychworld’s logo emblazoned across the headband alongside Beats signature “b” markings in a similar tone. The neon digi-camo design is also applied on a range of hoodies, T-shirts and hats to make for an expansive collaborative release. To celebrate the team-up Cactus Jack Record‘s artist Don Toliver stars in an evocative campaign centered around the collision of Psychworld and Beats.

“This project with Beats has been in the works for a while, and we’re thrilled to be able to finally reveal it to everyone,” said the creators of Psychworld. “We’re so inspired by music, and so it’s been amazing to partner with Beats as well as one of our favorite artists who truly embodies what Psychworld is about.”

The Psychworld x Beats collection will be available April 22, 12 p.m. EDT at psych.world and select retailers like RSVP Gallery.

In case you missed it, take a look at the Supreme x South2 West8 Spring 2021 collaboration.

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