A Closer Look at Zion Williamson’s Full Jordan Brand Collection

Including four colorways and a selection of co-branded apparel.

Footwear
14,708 Hypes 8 Comments

After giving us a glimpse of his first signature sneaker with Jordan Brand earlier this month, Zion Williamson now releases a selection of official images ahead of the first Zion 1 sneaker launch.

The black and white “Gen Zion” colorway will be the first of the pack to drop, followed in instalments by a purple/blue “ZNA” take, a multi-colored “Noah” iteration and a vibrant pink “Marion”, inspired by his home in South Carolina, towards the end of May.

In creating the Zion 1 (originally thought to be called the Z Code) each sneaker has drawn inspiration from the New Orleans Pelicans forward’s unique blend of star power, to result in a silhouette that pays homage both his physicality on the court, as well as his personal traits too.

“We knew that one of Zion’s main inspirations for the look of the shoe was superhero armor,” explains Vianney de Montgolfier, Senior Footwear Designer, Jordan Sport. “When we thought about an icon or symbol that could clearly draw out the shoe’s benefits, the “Z” made perfect sense to us.”

On the “Gen Zion” colorway that’s set to release in limited quantities today — followed by a full launch on April 23 — Williamson said: “The white and black colorway is important to me. Growing up I was taught that your home base is your foundation. Whether it’s your family or your brothers, you need a solid base to start from, and that’s what the black and white colorway represents for me”.

A selection of Zion-infused apparel will round out Williamson’s first signature collection, with the “Gen Zion” sneaker set to be followed up by the release of the “ZNA” on May 5, “Noah” on May 19 and “Marion” on May 25. All of which will be available from the Nike Jordan online webstore.

In other news, here’s another look at the Travis Scott x Air Jordan 6 “British Khaki”.

Read Full Article

What to Read Next

First Look at Zion Williamson's Jordan Zion 1 (UPDATE)
Footwear

First Look at Zion Williamson's Jordan Zion 1 (UPDATE)

The former #1 overall pick and New Orleans Pelicans forward’s first signature sneaker.

Zion Williamson's Younger Brother is the Inspiration for His Jordan Zion 1 "Noah" Colorway
Footwear

Zion Williamson's Younger Brother is the Inspiration for His Jordan Zion 1 "Noah" Colorway

Scribble patterns along the upper are influenced by Noah decorating his own Air Jordan 1 colorway at Nike HQ.

Watch Zion Williamson Explain the Significance of His Jordan Zion 1 "Marion" Colorway
Footwear

Watch Zion Williamson Explain the Significance of His Jordan Zion 1 "Marion" Colorway

A makeup that nods to his South Carolina upbringing.


Zion Williamson's Latest Air Jordan 35 "Animal Instinct" PE is Revealed
Footwear

Zion Williamson's Latest Air Jordan 35 "Animal Instinct" PE is Revealed

The pair pays homage to crocodiles and the Pelicans’ All-Star’s lightning quick instincts on the hardwood.

Percival and Sophy Hollington Tell the Story of 'Der Struwwelpeter'
Fashion

Percival and Sophy Hollington Tell the Story of 'Der Struwwelpeter'

Realised using the artist’s hand-carved lino-cutting technique.

Hyundai Gives Its Iconic 1975 Pony a Cyberpunk-esque Electric Makeover
Automotive

Hyundai Gives Its Iconic 1975 Pony a Cyberpunk-esque Electric Makeover

Breathing new life into a true classic.

The Hundreds Drops 4/20 Collection With Famed Filmmaker Kevin Smith
Fashion

The Hundreds Drops 4/20 Collection With Famed Filmmaker Kevin Smith

Paying tribute to some of Smith’s greatest films.

NIGO Teases New HUMAN MADE x Blue Bottle Coffee Collab
Food & Beverage

NIGO Teases New HUMAN MADE x Blue Bottle Coffee Collab

Called “FUTURE BLEND.”

BMW's M3 and M4 Competition Come With xDrive, Making Them Faster Than Ever
Automotive

BMW's M3 and M4 Competition Come With xDrive, Making Them Faster Than Ever

0-60 MPH is achieved in just 3.4 seconds.


McDonald’s Japan Stirs Up New "Milky Taste of Mommy McShake"
Food & Beverage

McDonald’s Japan Stirs Up New "Milky Taste of Mommy McShake"

Whirl on over for some Milky candy cold treats.

The U.K. to Explore the Use of a Digital Currency
Tech 

The U.K. to Explore the Use of a Digital Currency

Not to be confused with crypto.

The Secret to Salomon’s Success
Footwear 

The Secret to Salomon’s Success

How did a 75-year-old skiing label become a major footwear player?

Sony's New FlavorGraph Program Tells You Which Ingredients to Pair When Cooking
Tech

Sony's New FlavorGraph Program Tells You Which Ingredients to Pair When Cooking

Using a database of profiles from 1,561 flavor molecules.

Jack Wolfskin Opens Archive to Celebrate 40th Anniversary
Fashion

Jack Wolfskin Opens Archive to Celebrate 40th Anniversary

As well as releasing a special-edition collection to mark the occassion.


More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.