The Cult-Favorite Nike Air Max BW "Persian Violet" Is Returning
For the first time since March 2016.
Nike‘s Air Max BW “Persian Violet” is a cult favorite early ’90s Air Max model, and now it’s set to return in all its original glory for the first time since March 2016. Originally released in 1991 and designed by the legendary Tinker Hatfield, the BW (short for “big window”) has lived many lives: it’s served as the canvas for a famous Stash collaboration, been called upon twice by Skepta — for a “Blacklisted” PE and to serve as the inspiration for the grime artist’s Air Max 97/BW — and become a favorite among in-the-know Air Max aficionados, despite not garnering the same level of mainstream popularity as other early Air Max silhouettes like the Air Max 1 and Air Max 90.
The shoe’s “Persian Violet” title comes from the light purple tone present on its rubberized Swoosh, thick neoprene collar and padded tongue. Besides the Swoosh, more branding is placed on the tongue and the heel. On the forefoot and midfoot, a black mesh base is overlaid with black nubuck mudguards and eyestays, while a strip of white leather runs from toe to heel for extra contrast. Heels connect the aforementioned Swooshes with a rubberized black strip, which sits above perforated white leather. Down below, midsoles combine white and “Persian Violet” EVA foam with a clear heel Air Max unit and black rubber outsoles to complete the look.
At the time of writing, Nike has yet to announce a date of arrival for the Nike Air Max BW “Persian Violet.” However, it’ll likely arrive sometime this summer and retail for $140 USD.
Elsewhere in the world of Nike Inc., the Air Jordan 1 KO “Chicago” has received an official release date.
