Briefly pressing pause on his upcoming Off-White collaboration, Kid Cudi partnered with the NFL to design an original pullover jacket in honor of the 2021 NFL Draft, which begins today at 8 p.m. EDT and ends on May 1 in the rapper’s hometown of Cleveland, Ohio.
Cudi revealed the collaboration on Twitter yesterday with a first-look at the limited-edition piece. All 32 team logos adorn both sides of the symbolic “Starter” jacket, with the Cleveland Browns’ signature helmet motif sewn right over the heart. Meanwhile, the official draft iconography is centered on the torso and Cudi’s signature Moon Man symbol complements the official NFL logo on the back. The all-black design features red detailing that runs down both shoulders and meets in the middle over a center pocket.
To commemorate the 2021 draft in Cleveland I created this fire limited edition Starter jacket with the NFL. You can buy it on https://t.co/OyThX2XnYC tomorrow at 6:30 PM ET ???? pic.twitter.com/JE9njbEhd0
— The Chosen One (@KidCudi) April 28, 2021
The collaborative jacket will be available for purchase today at 6:30 p.m. EDT on shop.kidcudi.com.
As draft week goes on, the NFL is also working with the voice-only social network Clubhouse to create exclusive content for fans. Check out the full scope of the new partnership.