BBC ICE CREAM Delivers Bold Prints for SS21

’00s nostalgia.

Fashion
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BBC ICE CREAM has delivered colorful prints and graphics in its Spring/Summer 2021 collection. This follows a Spring 2021 lookbook that cast pro-skater Olan Prenatt two months prior.

The collection features a vibrant assemblage of T-shirts, long-sleeves, sweaters, vests, button-ups, hoodies, shorts, polos, denim and other casual staples. “ICE CREAM” branding is emblazoned on each piece in a striking color and font that boldly pops from its base palette. One distinctive piece is the checkered baseball shirt detailed with an arched “ICE CREAM” logo placed at the center of the garment. The letters are detailed with frosted tips, contrasting the shirt’s classic plaid pattern. Another highlight is a reconstructed hoodie. It features gray and neon panels over a baggy cut for a ’00s-inspired look. Other pieces like the brown work shorts, a mint-colored polo, a blue sweater-vest, a white short-sleeve button-up and loose denim round off the seasonal range.

Scroll through the photos above for a look at BBC ICE CREAM’s SS21 collection and note that this capsule will only be sold in Japan.

In case you missed it, here’s a look at BBC ICE CREAM’s Winter 2020 lookbook with Jack Harlow.

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