Jack Harlow Is the Face of BBC ICE CREAM's New Winter 2020 Lookbook
Ushering in cold-weather goods with plenty of colors and patterns.


















BBC ICE CREAM has just unveiled its Winter 2020 collection. The label signed on rapper Jack Harlow to model the lookbook, showcasing a vibrant series of statement pieces from varsity jackets to holiday sweaters to flannels and other cold-weather goods.
One noteworthy piece is a multi-colored knit sweater made up of a set of contrasting intarsia patterns and motifs. Starting at the top of the piece is a bold red leopard print at the upper right shoulder, complemented by patterns of monochromatic vertical stripes, snowflakes, camouflage, “ICE CREAM” branding and varsity stripes. Another highlight in the collection is a black zip-up hoodie emblazoned with an all-over print of BBC ICE CREAM’s signature running dog motif in Christmas colors. Other pieces like the purple nylon hoodie, fleece zip-up, felt varsity jacket, distressed denim and tiger camo pants round off the boisterous collection.
BBC ICE CREAM’s Winter 2020 collection will be available on December 11, 12 p.m. EST on the label’s website, ranging from $35 – $250 USD.
In case you missed it, check out BBC ICE CREAM and JSP’s three-piece capsule.