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The Innovators From All Realms of Creativity in the Spotlight
Presented by
GREY GOOSE

HB100 consists of the most prominent names in street culture who’ve tremendously contributed to the progression of their respective industries and practices this year.

2020 was an important year for change, reflection and survival. With the backdrop of the global coronavirus pandemic, creatives from fashion, footwear, art and music had to navigate their industries with much more care than ever before. Still, they pressed on producing designs, songs, art pieces and products that provided amazement, joy and a bit of hope in these dark times. This year’s HB100 was a special one as the team wanted to elevate our tradition of acknowledging the designers, artists, musicians and more who accomplish outstanding works every year. Not only did we want to give these 100 names in 2020 praise for pushing their own limits of creativity, but gratitude as well for continuing to inspire and impact change, foremostly in fashion, as well as their respective communities.

This year, we've also partnered with Grey Goose, most notably on our new category HB RISING that gives recognition to ten designers and brands emerging as future leaders in their respective fields. This carefully picked roster of names are visionaries on the cusp of mainstream success and their potential to be regarded amongst established icons is why HYPEBEAST is giving them the well-deserved spotlight.

For 2020, we proudly present the HB100.

All Categories
All Nationalities
Alessandro Michele
Alessandro Michele
Creative Director at Gucci
Amina Muaddi
Amina Muaddi
Founder of Eponymous Label and Designer for FENTY Footwear
Angel Chen
Angel Chen
Founder and Designer of Eponymous Label
Angelo Baque
Angelo Baque
Founder of Awake NY and Baque Creative
Arthur & Daniel Chmielewski
Arthur & Daniel Chmielewski
Co-founders of HAVEN
Atsuhiko Mori
Atsuhiko Mori
Founder of WACKO MARIA
Ava Nirui
Ava Nirui
Artist and Designer for Heaven by Marc Jacobs
Bajowoo
Bajowoo
Founder and Designer of 99%IS-
Beyoncé
Beyoncé
Musician and Founder of IVY PARK
Billie Eilish
Billie Eilish
Musician
Blondey McCoy
Blondey McCoy
Skater and Founder of THAMES MMXX
Bob Gore
Bob Gore
Inventor of GORE-TEX
Brendon Babenzien
Brendon Babenzien
Founder of Noah
Cali Thornhill DeWitt
Cali Thornhill DeWitt
Artist and Co-founder of SAINT MICHAEL
Carlo Rivetti
Carlo Rivetti
CEO of SPW and Creative Director of Stone Island
Chitose Abe
Chitose Abe
Founder and Creative Director of sacai
Chris Gibbs
Chris Gibbs
Owner of UNION LA
Craig Green
Craig Green
Founder and Designer of Eponymous Label
Cynthia Lu
Cynthia Lu
Founder and Designer of Cactus Plant Flea Market
Daniel Arsham
Daniel Arsham
Artist
Daniel Lee
Daniel Lee
Creative Director of Bottega Veneta
Demna Gvasalia
Demna Gvasalia
Creative Director at Balenciaga
Dr. Woo
Dr. Woo
Tattoo Artist
Drake
Drake
Musician and Founder of October's Very Own
Eli Russell Linnetz
Eli Russell Linnetz
Artist and Founder of ERL
Errolson Hugh
Errolson Hugh
Co-Founder of ACRONYM
Feng Chen Wang
Feng Chen Wang
Founder and Designer of Eponymous Label
Francesco Ragazzi
Francesco Ragazzi
Founder of Palm Angels and Artistic Director at Moncler
Futura
Futura
Artist
Hajime Sorayama
Hajime Sorayama
Artist
Heron Preston
Heron Preston
Founder and Designer of Eponymous Label
Hiroki Nakamura
Hiroki Nakamura
Founder of visvim
Hiroshi Fujiwara
Hiroshi Fujiwara
Founder of fragment design and Musician
James Bond & Eddie Cruz
James Bond & Eddie Cruz
Co-founders of UNDEFEATED
James Jebbia
James Jebbia
Founder of Supreme
Jason Dill
Jason Dill
Founder of Fucking Awesome
J Balvin
J Balvin
Musician
Jerry Lorenzo
Jerry Lorenzo
Founder and Designer of Fear of God
Jun Takahashi
Jun Takahashi
Founder of UNDERCOVER
Junya Watanabe
Junya Watanabe
Founder and Designer of Eponymous Label
Justin R. Saunders
Justin R. Saunders
Founder of JJJJound
Kanghyuk Choi & Sanglak Shon
Kanghyuk Choi & Sanglak Shon
Co-Founders of KANGHYUK
Kanye West
Kanye West
Musician and Founder of YEEZY
KAWS
KAWS
Artist
Kerby Jean-Raymond
Kerby Jean-Raymond
Founder and Designer of Pyer Moss
Kiko Kostadinov
Kiko Kostadinov
Founder and Designer of Eponymous Label
Kim Jones
Kim Jones
Artistic Director at Dior Menswear and FENDI Women
Kosuke Kawamura
Kosuke Kawamura
Artist
Kyle Ng
Kyle Ng
Founder of Brain Dead
Lev Tanju & Gareth Skewis
Lev Tanju & Gareth Skewis
Co-owners of Palace Skateboards
Lotta Volkova
Lotta Volkova
Stylist
Luca Benini
Luca Benini
Founder of Slam Jam
Luke & Lucie Meier
Luke & Lucie Meier
Creative Directors at Jil Sander
Maria Grazia Chiuri
Maria Grazia Chiuri
Artistic Director of Dior
Marine Serre
Marine Serre
Founder and Designer of Eponymous Label
Masaaki Homma
Masaaki Homma
Founder of mastermind JAPAN
Masayuki Ino
Masayuki Ino
Founder and Designer of Doublet
Matthew Williams
Matthew Williams
Co-Founder of 1017 ALYX 9SM and Creative Director at Givenchy
Minju Kim
Minju Kim
Founder and Designer of Eponymous Label
Miuccia Prada
Miuccia Prada
Co-CEO and Head Designer of Prada
Motofumi “Poggy” Kogi
Motofumi “Poggy” Kogi
Creative Director and Designer
Mowalola
Mowalola
Designer and Creative
Nicole McLaughlin
Nicole McLaughlin
Artist and Graphic Designer
NIGO
NIGO
Founder of Human Made
Paria Farzaneh
Paria Farzaneh
Founder and Designer of Eponymous Label
Parris Goebel
Parris Goebel
Choreographer and Director
Pharrell Williams
Pharrell Williams
Musician and Designer
Pierpaolo Piccioli
Pierpaolo Piccioli
Creative Director of Valentino
Raf Simons
Raf Simons
Founder and Designer of Eponymous Label and Co-creative Director at Prada
Rei Kawakubo & Adrian Joffe
Rei Kawakubo & Adrian Joffe
Founder and President of COMME des GARCONS and Dover Street Market
Rhuigi Villaseñor
Rhuigi Villaseñor
Creative Director of RHUDE
Riccardo Tisci
Riccardo Tisci
Chief Creative Officer of Burberry Group
Richard & Laurie Lynn Stark
Richard & Laurie Lynn Stark
Co-founders of Chrome Hearts
Rick Owens
Rick Owens
Founder and Designer of Eponymous Label
Rihanna
Rihanna
Musician and Founder of FENTY
Ronnie Fieg
Ronnie Fieg
Founder of KITH
Samuel Ross
Samuel Ross
Founder of A-COLD-WALL*
Shayne Oliver
Shayne Oliver
Founder of Hood By Air
Shinji Nanzuka
Shinji Nanzuka
Art Gallerist
Shinsuke Takizawa
Shinsuke Takizawa
Founder of NEIGHBORHOOD
Simon Porte Jacquemus
Simon Porte Jacquemus
Founder and Designer of Jacquemus
Sk8thing & Toby Feltwell
Sk8thing & Toby Feltwell
Co-founders of Cav Empt
Stella McCartney
Stella McCartney
Founder and Designer of Eponymous Label
Sterling Ruby
Sterling Ruby
Artist and Founder of S.R. Studio LA. CA
Takashi Murakami
Takashi Murakami
Artist
Tatsuhiko Akashi
Tatsuhiko Akashi
Founder and CEO of Medicom Toy
Teddy Santis
Teddy Santis
Founder of Aimé Leon Dore
Telfar Clemens
Telfar Clemens
Founder of Telfar
Tetsu Nishiyama
Tetsu Nishiyama
Founder of WTAPS
The Weeknd
The Weeknd
Musician and Founder of XO
Tom Sachs
Tom Sachs
Artist
Toshikiyo Hirata
Toshikiyo Hirata
Founder of Kapital
Travis Scott
Travis Scott
Musician and Founder of Cactus Jack
Tremaine Emory
Tremaine Emory
Founder of Denim Tears
Tyler, The Creator
Tyler, The Creator
Musician and Founder of Golf Wang
Verdy
Verdy
Artist and Founder of Girl’s Don’t Cry
Virgil Abloh
Virgil Abloh
Founder of Off-White™ and Artistic Director of Louis Vuitton
Yohji Yamamoto
Yohji Yamamoto
Founder and Designer of Eponymous Label
Yoon
Yoon
Co-founder and Designer of AMBUSH
Yuta Hosokawa
Yuta Hosokawa
Founder of READYMADE and Co-founder of SAINT MICHAEL
 
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