HB100 consists of the most prominent names in street culture who’ve tremendously contributed to the progression of their respective industries and practices this year.

2020 was an important year for change, reflection and survival. With the backdrop of the global coronavirus pandemic, creatives from fashion, footwear, art and music had to navigate their industries with much more care than ever before. Still, they pressed on producing designs, songs, art pieces and products that provided amazement, joy and a bit of hope in these dark times. This year’s HB100 was a special one as the team wanted to elevate our tradition of acknowledging the designers, artists, musicians and more who accomplish outstanding works every year. Not only did we want to give these 100 names in 2020 praise for pushing their own limits of creativity, but gratitude as well for continuing to inspire and impact change, foremostly in fashion, as well as their respective communities.

This year, we've also partnered with Grey Goose, most notably on our new category HB RISING that gives recognition to ten designers and brands emerging as future leaders in their respective fields. This carefully picked roster of names are visionaries on the cusp of mainstream success and their potential to be regarded amongst established icons is why Hypebeast is giving them the well-deserved spotlight.

For 2020, we proudly present the HB100.