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Atsuhiko Mori
Founder of WACKO MARIA
Stan Tsui/HYPEBEAST

Profile
2020 Hypes Score
532,509
Discipline
Fashion
Nationality
Japanese
Honors

Achievement

WACKO MARIA is one of Japanese streetwear’s core brands. Founder Atsuhiko Mori has kept the spirit of the label as influential as ever with its unwavering dedication to art, music and counterculture. Additionally, the label’s flagship store Paradise Tokyo in Nakameguro has been a creative hub for community gatherings and experimental product drops since it opened.

This year, WACKO MARIA made its impact felt with a number of artist collaborations. Product releases featuring the works of Jean-Michel Basquiat, Neck Face and Wolf’s Head all came to fruition as prints on various garments. On the music and film front, Rage Against the Machine and punk band Sublime were tapped for clothing capsules, while movies like The Big Lebowski, Cheech and Chong and Jim Jarmusch’s The Dead Don’t Die were all referenced on a few staples as well. And for sneaker fans, Mori and WACKO MARIA went the skate route with a NIKE SB partnership for a Janoski and Blazer Low drop.