Atsuhiko Mori
Founder of WACKO MARIA
Stan Tsui/HYPEBEAST

Profile
Discipline
Fashion
Nationality
Japanese
Honors

Achievement

Over the years, WACKO MARIA has had a firm foot in the fashion landscape. The label’s steadfast consistency is a discipline that could only be practiced by none other than its founder Atsuhiko Mori, who also happens to be a former J-League soccer player. It’s been over a decade since the label’s establishment, and the designs have only gotten better, focusing on mastering signature staples like Hawaiian shirts, bold leopard prints and souvenir jackets. The label’s flagship “PARADISE TOKYO” is half store and half music hall, blasting tunes ranging from old reggae and rockabilly on vintage mid-century speakers. The brand and the store is a modern relic enlivening the spirit of rebellious subcultures like Ska in Tokyo. Apart from past collaborations with brands like nonnative, UNDERCOVER and Converse, WACKO MARIA has built strong relationships with artists like Neckface, Tim Lehi and WOLF’S HEAD, continuing its penchant for producing wild imagery while keeping us on our toes for what to expect next.

 
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