Victoria Beckham’s eponymous fashion label has been making several strategic moves in the past year in order to reach new customers and boost profitability. After inking a deal with Reebok in 2018, Beckham has continued the partnership in 2019 with two new capsules and the debut of a new unisex sneaker, the Bolton Sock Lo. The designer also proved that her brand ethos strives to be as eco-friendly as it is stylish when she announced in February that she would no longer use exotic animal skins in her collections after having already been fur-free from the start. Beckham expanded her empire further when she launched Victoria Beckham Beauty in September, following up with the brand’s first skincare product in November.