One can make the argument that 2020 was J Balvin’s biggest year. The reggaeton star kicked January off strong with his Super Bowl LIV Halftime Show performance alongside Latin mega artist Jennifer Lopez. In March, the 35-year-old Colombian singer released the album Colores – a critically acclaimed drop that delivered global hits as well as music videos for almost all its songs. Additionally, on the music side, Balvin expanded his fan base as he was tapped by mainstream video game company Epic Games for a Fortnite collaboration. The partnership produced an interactive live-concert event for the title’s devoted players.
On the creative side of things, J Balvin looked to Japanese artist Takashi Murakami in 2020 for a slew of projects that not only included visuals for his Colores album but also clothing merch. McDonalds also looked to Balvin for some product drops in the form of hats, sunglasses, sandals and more. The offerings coincided with a special meal collaboration from the fast food giant. But perhaps the biggest release from J Balvin for sneakerheads this year is the artist’s Air Jordan 1 collab. The rainbow-hued design, which was worn by the artist during his Super Bowl performance is seen as one of the most-hyped Joran 1 kicks of the 2020.