Amazon is expanding its brick and mortar offerings with the opening of its new hair salon in London.
The tech giant announced on Tuesday that it was launching Amazon Salon, a 1,500 square foot space on Brushfield Street in London’s Spitalfields. Notably, the high-tech salon will offer augmented reality hair consultations and point-and-learn technology.
Using AR, customers can experiment with different hair colors before going through with the changes in the real world. The point-and-learn technology enables salon clients to learn more about display products by scanning a QR code with their device.
“We have designed this salon for customers to come and experience some of the best technology, hair care products and stylists in the industry,” said John Boumphrey, Amazon’s UK Country Manager. “We want this unique venue to bring us one step closer to customers, and it will be a place where we can collaborate with the industry and test new technologies.”
The store will initially cater to Amazon employees only before it opens for bookings in the coming weeks. “This will be an experiential venue where we showcase new products and technology, and there are no current plans to open any other Amazon Salon locations,” the company said in its press release.
The salon opening follows the launch of Amazon’s Professional Beauty Store on its UK site, which offers a large selection of wholesale products for hair and beauty businesses.
Last month, Amazon opened up a new cashier-less grocery store in London, the first of its kind for the online retailer outside of the U.S.