Nike Air More Uptempo "Maximum Volume" Is Wrapped in Vintage Ads

Are you leaving ‘em on or tearing ‘em off?

By
Footwear
7,780 Hypes 7 Comments

Nike does shoes, not music, but the Beaverton-based footwear behemoth is putting forth a strong claim for the “Best Wrapper Alive” title with its new Air More Uptempo “Maximum Volume.” Wrapped in vintage print ads, the “Maximum Volume” follows up other artfully-shrouded styles like the Air Force 1 “Keep ‘Em Fresh,” and nods to a memorable bygone era of Nike Basketball.

As can be seen at the tail end of the gallery above, the ad that this Air More Uptempo is wrapped in premiered just ahead of the 1996 Olympic Games in Atlanta, and includes a small photo of Scottie Pippen plus a new “Maximum Volume Nike Air” hit on the heel. Though it is indeed stitched directly onto the upper, it can be removed without damaging the base layer.

Stacking up to a full-color ad is no small task, but the rest of the “Maximum Volume” puts forth a strong effort. Uppers are made of black nubuck while signature Air Max overlays are constructed of high-gloss black plastic that’s trimmed with robin’s egg blue. Heels add a large red jelly Swoosh and an embroidered red Swoosh is present on the tongue. More robin’s egg blue makes its presence felt on the tongue badge and throughout the full-foot Air Max cushioning unit sandwiched in the black midsoles. Insoles replicate the printed graphics of the ad for a touch of hidden flair, and semi-translucent outsoles with a large red Swoosh round off the look.

At the time of writing, an official release date or retail price for the Nike Air More Uptempo “Maximum Volume” has yet to be announced. However, it’ll likely arrive sometime this spring or summer.

Elsewhere in the world of the Swoosh, take a look at the Air Max 90 “Future Is Clear.”

Read Full Article

What to Read Next

Nike's Air More Uptempo Takes Off In "Sky Blue"
Footwear

Nike's Air More Uptempo Takes Off In "Sky Blue"

Reminiscent of OG colorways.

Nike's Air More Uptempo "Bulls" Makes a Return
Footwear

Nike's Air More Uptempo "Bulls" Makes a Return

Featuring a detail that nods to a special year for the NBA team.

Detailed look at the Nike Air More Uptempo "Renowned Rhythm"
Footwear

Detailed look at the Nike Air More Uptempo "Renowned Rhythm"

The 90s hoops silhouette oft-associated with Scottie Pippen arrives in a Bulls-esque colorway.


New Nike Air More Uptempo Accented With Sunset Inspired Colorway
Footwear

New Nike Air More Uptempo Accented With Sunset Inspired Colorway

An upcoming iteration ready for the Spring/Summer season.

teamLab Launches Unprecedented Digital Art and Sauna Experience
Arts

teamLab Launches Unprecedented Digital Art and Sauna Experience

Experience art in the “finest mental state.”

New Balance 237 Gets Prepared in "Reflection" and "Marblehead" Colorways
Footwear

New Balance 237 Gets Prepared in "Reflection" and "Marblehead" Colorways

Two brighter-toned makeups reflective of the Spring season.

Arc'teryx Spring 2021 Elegantly Dresses Down Adventurewear
Fashion

Arc'teryx Spring 2021 Elegantly Dresses Down Adventurewear

The Canadian outdoor staple offers a blend of stylish shapes and hardwearing utility.


Nike's Air Max 90 Looks Ahead With Striking "Future Is Clear" Colorway
Footwear

Nike's Air Max 90 Looks Ahead With Striking "Future Is Clear" Colorway

Full of iridescent details and semi-translucent panels.

DSPTCH Crafts "Indestructible" Backpack for Ghostly International
Fashion

DSPTCH Crafts "Indestructible" Backpack for Ghostly International

A minimalist backpack in line with the record label’s own ethos.

BMW Plugs Into the World of All-Electric SUVs With Its 493 BHP iX xDrive50
Automotive

BMW Plugs Into the World of All-Electric SUVs With Its 493 BHP iX xDrive50

The iX xDrive40 and xDrive50 join the recently-seen i4 as BMW’s latest attempt to become a big EV contender.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.