Good Good Good Lives Up to Its Name With Its SS21 Collection

Stripes and bold colors dominate the seasonal drop.

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Fashion
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Emerging South African designer Good Good Good is back stronger than ever for Spring/Summer 2021, presenting a collection dominated by horizontal and vertical stripes, bright colors, and a heavy presence of deadstock or faulty kikoi fabric.

Kikoi fabric is a traditional Kenyan material made of 100-percent cotton, and is typically woven very close which makes for a strong and opaque structure. As a result, the material can be used for pretty much anything, which is exactly the case for Good Good Good’s SS21 offering.

Woven by the Global Organic Textile Standard (GOTS) certified South African mill Mungo, the kikoi finds itself constructing loungey boxy over-shirts, cropped wide-leg trousers, ceramicist’s jackets, leisure shorts, flowy dresses, and accessories such as caps, coming together for full co-ord looks.

Standouts include Good Good Good’s blue, pink, and yellow-leaning look that features a pair of trousers, a shirt, and a jacket all in the same vertical stripes. Each piece features its own details, for example seeing the jacket sport small brown buttons, the trousers featuring a cropped flick finish, and the shirt come with a chest pocket and a wide collar. Elsewhere, there are deep V-neck jackets that make the ensemble look more pajama-ready, while looks paired with shorts make for the perfect lounging around the home vibe.

Good Good Good’s SS21 collection can be seen in the Luke Kuisis-shot lookbook above, and purchased on its website and in the Duck Duck Goose store now.

For more fun fashion, check out Bode’s hand-stitched SS21 offerings.

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