Coca-Cola and ASICS Team up For Refreshing GEL-Quantum 90
Featuring a bold logo splashed across its Tiger stripe plus bottle green GEL cushioning.
Coca-Cola and ASICS have joined forces for a richly-colored iteration of the GEL-Quantum 90. Swathed in Coca-Cola’s signature red shade and boasting special branded details, this co-created sneaker is a sweet homage to a beloved soft drink and a possible nod to the Tokyo Olympic Games all rolled into one.
Mesh uppers are done up entirely in red, as is the raised Tiger Stripe midfoot cage, which features cut-off Coca-Cola logos slapped on its lateral and medial side alike. More subtle Coke logos can be seen on the heel and the lace keeper: the former is a tonal spellout, the latter a white Coke bottle. There’s also a white ASICS hit on the tongue and a white Coca-Cola spellout on the red insole.
Down below, sharply-shaped foam midsoles are done up in white, with green GEL cushioning wrapping around the heel for a clever nod to glass Coke bottles. Simple white outsoles round off the look. It’s also interesting to note that this shoe’s official title is the “Tokyo,” alluding to the fact that it may be a collaborative product for the forthcoming Tokyo Olympic Games — a fitting collaboration, as ASICS is a Japanese company and Coca-Cola is the longest-running sponsor of the International Olympic Committee.
Look for the Coca-Cola x ASICS GEL-Quantum 90 to release via retailers like NAKED on April 9. The MSRP is set at $140 USD.
For more from ASICS, have a gander at Vivienne Westwood’s unique GEL-Kayano 27 LTX collection.
